Web Marketing Ticino

Web Marketing definition

First of all, we explain the meaning of web marketing, which is sometimes defined also with other expressions internet marketing, online marketing.

Web marketing is the advertising which uses Internet channel to send promotional messages to consumers. There are several tools to implement this type of marketing, each of them is interesting and relevant to a specific segment: email, marketing, search marketing, social media marketing, display marketing, mobile marketing etc.

Now, our main services will be described in detail with the relative support that our digital agency might provide.

AdWords is a pay-per-click service of Google that allows you to fill the gaps or to complete SEO optimization, by positioning web pages in the first page of SERPs, with certain keywords. It is an auction, where advertisers compete with each other (advertisers paying more for a keyword are better ranked) in order to obtain a better ranking. Obviously, the first results tend to be clicked more, therefore the traffic on those pages and the conversion  will be higher. This is not so evident, if the campaign is not implemented with proper technical competencies and accuracy.

For a professional and exhaustive consultancy, SeoWebMaster is glad to support you on your AdWords campaign or to manage entirely your web marketing strategies.

Email marketing is a tool that allows to send advertising or commercial messages to a group of people through email.

This marketing tool is very important because permits to:

• Send advertising quickly
• Do business in short term
• Increase clients’ fidelity
• Increase brand recognition

The main benefits of  mailing lists are:

• the possibility to customize emails by developing newsletters suitable for a sector or even for specific customers.
• the possibility to keep trace of statistics: we can know if our newsletter has had the desired success (number of views, clicks, specific behavior).
• the cost is significantly lower than the traditional letters

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Social Media Marketing aims to address the traffic from Social Media to a website.

During the last years, Social Media and, in particular, Social Networks have become customary, also at a corporate level and image. In our language we have introduced neologisms completely unknown or with different meanings until a few years ago: tweet, retweet, like, share, pm, dm, etc. This sudden development has also influenced the way we do business and we present.

Nowadays, if we are not present on Social Network, no one notices our presence. Therefore, it is crucial to exploit this immense potential in our favor with the proper use of Social Media.

If website is properly optimized with SEO parameters, we do not have the urge to advertise it with pay-per-click marketing tools. But, unfortunately, in most of the time in Ticino, the optimization is neglected. Mistakenly! Obviously nothing is totally compromised, as the online marketing improves the ranking even with payed marketing strategies, but pay attention to conversion: if the strategie is not designed as a whole and in a professional manner, often the risk of loss exists… Therefore, please contact the professionals for this type of activity.

Companies also have their own clientele. Often, a good part of customers never gets involved a second time. Never as in this case the e-mail marketing is appropriate. In this way we can again engage our customers and the results will be visible to all. And not just in terms of economic conversion …